Originally built on a B2B model, this $2.5B RV company needed to expand its narrative to include consumers, while invoking the freedom of which its product is so symbolic. A new and inclusive brand architecture was created, providing a clear roadmap for moving the company forward, no matter who was along for the ride.
Project components
– Positioning and tone
– Art direction and design
– Brand guide development
– Tactical extensions
Lippert logo redesign
Lippert catalog spread
Lippert catalog spread
Lippert website
Lippert product sales sheets
Lippert Smart Jack packaging
Lippert trade show floor decal
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