Calyx

When it comes to branding, it’s all about differentiation. Taking ordinary health data and magically transforming it into real-world positive outcomes for Medicare patients, Calyx had a big and powerful story to tell. Knowing the first part of a compelling brand is thoughtful strategy, we waded knee-deep into the competitive landscape, identified the opportunities, and helped Calyx capitalize on them.

Project component icon

Project components
– Positioning and tone
– Art direction and design
– Brand guide development
– Tactical extensions

Calyx launch website

Calyx launch website

Calyx competitor logo analysis

Calyx competitor logo analysis

Calyx competitor brand color analysis

Calyx competitor brand color analysis

Calyx color exploration

Calyx color exploration

Final Calyx color palette

Final Calyx color palette

Calyx logo exploration

Calyx logo exploration

Calyx logo design

Final Calyx logo

Calyx business card design

Calyx business card design

Calyx business card design

Calyx responsive launch website

Calyx pitch presentation template

Calyx pitch presentation template

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