When it comes to branding, it’s all about differentiation. Taking ordinary health data and magically transforming it into real-world positive outcomes for Medicare patients, Calyx had a big and powerful story to tell. Knowing the first part of a compelling brand is thoughtful strategy, we waded knee-deep into the competitive landscape, identified the opportunities, and helped Calyx capitalize on them.
Project components
– Positioning and tone
– Art direction and design
– Brand guide development
– Tactical extensions
Calyx launch website
Calyx competitor logo analysis
Calyx competitor brand color analysis
Calyx color exploration
Final Calyx color palette
Calyx logo exploration
Final Calyx logo
Calyx business card design
Calyx responsive launch website
Calyx pitch presentation template
United Federal Credit Union
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