United Federal Credit Union

Deciding it was time to branch out and expand from being a hometown credit union to more of a regional financial institution, United Federal needed a new market campaign strategy to help them make a splash in neighboring cities. Knowing they wouldn’t get a second chance to make a first impression, we introduced them as the new, playful kid on the block with an endearing campaign that said we take your money seriously, but not always ourselves.

Project component icon

Project components
– Positioning and tone
– Art direction and design
– Brand guide development
– Tactical extensions

UFCU Billboard

UFCU billboard

UFCU "Hi!" video

UFCU transit shelter

UFCU transit shelter

UFCU newspaper ad

UFCU newspaper ad

UFCU badge graphics

UFCU badge graphics

UFCU coaster

UFCU coasters

UFCU pins

UFCU pins

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