Cholesterol Never Sleeps was the critical message of a global Amgen campaign meant to help doctors on the front lines of the battle against heart disease. A cohesive but flexible brand book provided consistency in look and feel with messaging and visual options that could be tailored to the unique requirements of specific markets.
Project components
– Positioning and tone
– Art direction and design
– Brand guide development
– Tactical extensions
Cholesterol Never Sleeps home page with revolving poster carousel
Cholesterol Never Sleeps home page with revolving poster carousel
Cholesterol Never Sleeps home page with revolving poster carousel
Cholesterol Never Sleeps medical journal ad
Cholesterol Never Sleeps medical journal ad
Cholesterol Never Sleeps medical journal ad
Cholesterol Never Sleeps animated banner ads
Cholesterol Never Sleeps scientific convention booth
Cholesterol Never Sleeps brand book
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