Ossur. What Ossur needed most was a sense of unity. Over the years, their identity became fractured and incoherent due to fast product launch cycles. Adding to the chaos were too many different agency partners, each wanting to make their own mark on the brand. This trailblazing and innovative company deserved better. Transit Creative not only developed a single cohesive brand identity, but also created an end-user experience that was easy to navigate for those seeking the right technology fit for a better life. This project was undertaken with photographer Tim Mantoani.