Mountain West. “Coach, put me in!” was the only thing to be said when when Loma Media called to ask for an assist. Loma was tasked with rebranding the Mountain West Conference and needed an all-star team, which included our friends at Less + More. The Mountain West Conference wanted a fresh new look for their brand new game plan. We stripped away all the extraneous elements of their previous logo and got back to some fundamentals. Our design playbook called for clean, crisp, and bold.