Calyx Health. Our healthcare system is a little under the weather. Calyx Health wants to begin treatment immediately with a unique blend of data science and good old-fashioned personalized medicine. Their focus is on Medicare Advantage patients, a typically underserved market. Transit began working with the Calyx founders from day one. We walked through a tailored brand workshop in one day, walking away with a brand persona, communications tone, and creative briefs for their identity package and launch site. With Transit's innovative streamlined approach, we were able to go from workshop to competitive analysis to exploration to live website in weeks—not months.