Axio and Logitech. These two iconic companies had come together to co-brand a series of tech packs. Each mature brand had distinct user groups: tech nerds on one side and adrenaline junkies on the other. They couldn’t be less alike. Or were they? We found the sweet spot in the Venn diagram where the idea was simple—people care about their stuff. They want their prized possessions cradled in something awesome. And yes, aesthetics count. This project was undertaken with Haro Design.