American Photographic Artists. Sometimes, the simplest answer to a design question is to let the work speak for itself. When the APA wanted to promote their portfolio of featured photographers, we found the answer in picture-perfect simplicity. We began with a panoramic layout, color accent system, and flexible grid that accommodates any image format. This gives the book a sense of continuity—the design itself recedes and the photographer’s work shines. Just as it should be with talent like this.