AFib Alliance. Discuss amongst yourselves. Even the top cardiologists in the world may not understand the complexities of electrophysiology—and how it can fix an irregular heartbeat. But who better than the electrophysiologists themselves to explain it? We needed to form an alliance between these two specialty practices, to foster a collaborative approach. This website and the accompanying media efforts were designed to spark that conversation. It’s good for the docs and even better for their patients. This project was undertaken with DDB Remedy.